Redesign = Better UX
About This Project
GoHealth's site was designed to help patients find centers as quickly as possible, but failed to communicate why GoHealth should be their urgent care provider of choice. With a targeted redesign of their home page, regional landing pages, and center pages, GoHealth planned to not only make it easier to find their centers, but better inform patients on the benefits of their modern urgent care services.
Patients can now easily locate services and clinics close to them.
Key Achievements
Targeted Redesign
Redesigned the home page, regional landing pages, and center pages to improve user experience and better communicate GoHealth’s value proposition. The new design makes it easier for patients to find centers while informing them about the benefits of GoHealth’s modern urgent care services.
Analytics Improvements
After launching our first region, analytics confirmed an increase in overall traffic and conversions, the ultimate validation of our data-driven design approach.
Results
- -15%+ Bounce Rate since launch
- 143% increase in number of users over previous year
- Improved user experience for finding centers and services
- Better communication of GoHealth’s value proposition